These Are A Few Of My Favourite Commodities

Pardon my disgust for a moment, but have you not also noticed that the majourity of blogs seem to be little more than a collection of ad-campaigns for sharing with others our favourite commodities. I mean, shit, people, whatever happened to those precious little things we call 'ideas?!'

Perhaps we live in such a mediated life-world--which necesssarily includes a totally mediated headspace--that we can't help but point to commodities, and do so even when we are really wanting to reference a specific set of ideas. So, instead of our being able to point to an idea in its naked form, we can't help but refer to it in its mediated form, as a commodity available for purchase and viewing at www.suchandsuch.com. The result is, in my estimation, a loss of ideas in any archetypal sense--that is, any Platonic sense of Ideas as existing in some Pure Form, devoid of being rendered as a commodity perfect for advertising, marketing, and the boatloads of hyperbole that comes with both, is well, a sort of postmodern non-sequitir. Ideas in and of themselves no longer exist. And if they did no one would recognize them!

Package them though. Render ideas as commodites. Create an illusion of a fetish via an idea such as 'integral,' though... and watch out! Look at the ticker-tape roll. Look at the 'hits' accumulate. Look at the blogstats mount to the sky.

Origin of my disgust: Only commodities count.